Blog

Creating a successful social media strategy is not easy. It’s a process of listening, drafting, posting, listening again and re-drafting. What we have found at Skout is that a successful social media strategy has to be focused on a combination of different things – the audience that you are trying to engage with, the platform […]

Social media has become an essential tool for B2B businesses looking to build brand awareness, nurture relationships, generate leads and establish thought leadership. While LinkedIn remains the obvious cornerstone of most B2B social strategies, businesses are increasingly finding value across a range of channels, from YouTube and Instagram through to employee advocacy platforms and short-form […]

The digital landscape has changed dramatically over the past few years. Search engines have become smarter, buyers are researching solutions in more sophisticated ways, and AI-powered discovery tools are transforming how people find information online. Against this backdrop, having a long-term content strategy is more important than ever. In this post, we explore topic clusters, […]

Will Stone has spent the past 20+ years amassing possibly the most diverse experiences as a PR person. From training as a journalist and then working the local news scene in Preston, to jobs in PR agencies, academia, and local government, then onto comms leadership for a global manufacturer. Today he’s heading up marketing at […]

Halloween is just around the corner, and as seasoned storytellers, we thought what better way to mark the occasion than to share our scary stories – although probably not the sort you’re used to.  Do you want to know what really keeps us PR people up at night? Nothing chills us to the bone quite […]

If you follow us on Twitter (wink, wink, nudge nudge), you will have noticed our team’s commitment to sustainable living. In #plasticfreeJuly, we shared the various water bottles our team use to avoid single-use plastic. As many of us return to the office this month, we have created a simple guide on the ways in […]

As artificial intelligence continues to reshape the marketing landscape, one thing remains unchanged: people buy from people. While automation, analytics and AI-powered tools are helping marketers work smarter, they are also shining a spotlight on the value of authenticity, empathy and meaningful human connection. As B2B experts in the art of natural storytelling and communications, […]

For the past year workers around the globe have delighted in the benefits that have come from working from home. Business-on-top and trackies-on-bottom has been the go-to look for many Zoom meetings, with business-on-top serving a temporal purpose for the duration of the call before being ditched when that little red ‘x’ is clicked. However, […]

Women have continuously dominated PR. According to a survey by the PR communications census 2018, women make up 66% of the PR workforce. This fabulous feminisation of PR has often been celebrated in fictional characters such as Sex and the City’s Samantha Jones and Absolutely Fabulous’ Edina Monsoon. Yet, as many try to hazard a […]