Blog

Whether you’re in B2B or B2C, promoting your brand and engaging with your audience through social media is marketing 101. It’s fast, free, and effective! Not only can you post updates about your company and employees to showcase the successes and personality of your brand but it’s an excellent way of sharing valuable content with […]

When you’ve worked in PR for over 25 years, it’s easy to forget that the ‘turbulence’ we experience daily isn’t the norm for many. This is because every agency day is different, you never fully know what to expect, and deadlines can be ludicrously short.  Growing agencies like us deal with a lot of uncertainty. […]

By Claire James, Client Services Director/Senior AD at Skout There were days when I would attend award ceremonies almost certain that the company I worked for would walk away with a plethora of awards. Back in the 90s (yes I am showing my age) three big agencies ruled the roost in the Manchester PR scene […]

April is Stress Awareness Month – an important initiative to raise awareness for the causes and cures for our modern stress epidemic. It’s an important campaign and here at Skout, we are sharing our tips and tricks for managing stress throughout the month. As part of our commitment to ensure we look after each other, […]

This month, we’re celebrating 12 years of Skout (yes, we’re nearly a teenager). To mark the occasion, we thought we’d sit down with the man himself, our founder, Rob Skinner.   The story of Skout started all the way back in 2010…David Cameron became UK prime minister, Prince William and Kate Middleton announced their engagement, […]

Why was PR your chosen career? I have always had a passion for the written word and delivering quality content. With over a decade of journalistic experience (specialising in rock music journalism!), I’ve always admired the tireless and passionate work done from PRs and I thought it could be the perfect career for me, one […]

In a nutshell, B2B influencer marketing is working with people and third parties who have the power to sway the decisions your key audiences make about your brand.

B2B content marketing is the creation of content that attracts, engages, and resonates with your key audiences. A vital part of any effective B2B marketing strategy, useful and insightful content is a great way to help your business stand out from competitors and encourage your audience to engage and interact with you.

If you’re marketing a product or service to HR professionals, standing out has never been more difficult. HR leaders are inundated with content, vendor messages, research reports and sales outreach every day. Whether you’re promoting HR technology, recruitment services, employee wellbeing solutions, learning platforms or workforce management tools, earning attention requires more than a great […]