Blog

Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, […]

2023 is off to a strong start here at Skout.  Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the […]

It’s estimated that over 100 billion WhatsApp messages are sent each day. Yet, with many people using the platform to communicate with colleagues, friends, and even clients, it’s easy to imagine how the lines between personal and professional can be blurred. Take the recent leaking of WhatsApp messages from Matt Hancock as an example. Private […]

As organisations continue to digitise and streamline their internal processes, HR teams are increasingly looking to technology to help them navigate a rapidly evolving workplace. From AI-powered recruitment and skills development platforms to employee experience, workforce planning and people analytics solutions, HR technology is now playing a critical role in helping organisations attract, engage and […]

I recently held a training workshop for the Skout team all about creating and pitching stories from scratch. In PR agencies are jostling with each other to get their clients into some pretty tough media. In the face of stiff competition we passionately believe that topical, original, and authentic storylines are the best route to […]

I recently took part in an interesting panel discussion, hosted by Go! Networks, about building and nurturing authentic brand loyalty for B2B and B2C organisations. While the discussion took us through lots of different facets of brand loyalty, it was the authenticity part that really interested me. What became clear quite quickly was that authenticity […]

Over the past few weeks there’s been huge speculation and discussion over the arrival of ChatGPT. OpenAI’s chatbot which is founded on the company’s large language models, seemingly can remove the need for humans to put finger to keyboard – or at least reduce the heavy lifting involved in producing high-quality written content for any […]

We take health and wellbeing pretty seriously here at Skout. As the world of work has continued to evolve over the past few years, we’ve recognised the impact that changing working patterns, rising workloads and everyday pressures can have on the staff of our B2B PR agency. That’s why we’ve made a number of investments […]

It might sound cheesy but it’s the people that make Skout, well, Skout. While our clients are very familiar with their accounts team, there is one Skout that has a different role to play within our business – our operations manager, Alex Gladwin. You see, you don’t always need to be a media junkie or […]