Blog

Everyone who writes for a living knows the dread of the empty page, but in this day and age the requirement for content is constant. Without it, companies face being left behind as competitors create it and use it to make target audiences aware of their goods and services rather than yours. There’s no time […]

Establishing authority and credibility is vital for any business-to-business (B2B) company looking to thrive in today’s ultra-competitive landscape. A powerful strategy to achieve this is through B2B thought leadership. But what exactly is it and how can it benefit your business? Here, we’ll delve into the concept while offering practical tips on how to harness […]

As you may know by now, this year Skout went through the process of becoming an employee-owned business (EOB)! This is an exciting move that provides great opportunities for everyone connected with the business, not just for our employees, but for our clients and everyone we will work with in the future. As part of […]

Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in […]

In short, yes. But that answer would make this a really brief blog . With the UK Government estimating that one in six UK organisations, nearly half a million companies, have embraced at least one AI technology, the chances are your employees are already using it – whether officially or unofficially. One thing that we […]

In today’s digital-first world, we constantly receive breaking news and developing stories around the clock. The dawn of the smart phone and rise of social media has given us a world of information at our fingertips and major news organisations’ rolling coverage can be as theatrical and gripping as the plays of old. Just as […]

If your business is looking to engage with other businesses and increase brand authority, drive engagement and generate leads and sales, you need to think about content. In the world of business to business (B2B) marketing, content is vital. There are however several criteria it needs to fulfil, as we explore here. Relevance B2B content […]

In today’s fast-paced, digital-first world, establishing and maintaining good relationships with the media is a crucial aspect of any communication strategy for business to business (B2B) vendors. But what exactly is B2B media relations, and why is it essential? We explore the ins and outs of B2B media relations, the significance of it and how […]

If you’re working in B2B marketing in the digital commerce technology sector you’ll know what an incredibly complex landscape it has become! As online buying both by consumers and businesses has evolved, the range of technologies available to help businesses selling or purchasing online or digitally has grown hugely. Today, your key audiences are being […]