Blog

Updated: September 2026 Influencer marketing is often associated with celebrities plugging products on social media. But in B2B markets, particularly HR and the future of work, influence looks very different. Today’s HR buyers are turning to trusted influencers in the form of analysts, workplace experts, practitioners and content creators to help them navigate complex decisions. […]

If you want to engage with other businesses on social media, you’ll need to take a thoughtful approach. Think about how you’ll build relationships, provide value and establish credibility in your industry and follow these steps to engage B2B audiences on social media. 1. Identify your target audience Think about who you’d like your ideal […]

Everyone who writes for a living knows the dread of the empty page, but in this day and age the requirement for content is constant. Without it, companies face being left behind as competitors create it and use it to make target audiences aware of their goods and services rather than yours. There’s no time […]

Establishing credibility and relevance is essential for any organisation looking to influence HR leaders and people decision-makers. One of the most effective ways to achieve this is through HR thought leadership. But what exactly is it and how can it benefit your organisation? In this blog, we’ll explore the concept and offer practical tips on […]

As you may know by now, this year Skout went through the process of becoming an employee-owned business (EOB)! This is an exciting move that provides great opportunities for everyone connected with the business, not just for our employees, but for our clients and everyone we will work with in the future. As part of […]

Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in […]

In short, yes. But that answer would make this a really brief blog . With the UK Government estimating that one in six UK organisations, nearly half a million companies, have embraced at least one AI technology, the chances are your employees are already using it – whether officially or unofficially. One thing that we […]

In today’s digital-first world, we constantly receive breaking news and developing stories around the clock. The dawn of the smart phone and rise of social media has given us a world of information at our fingertips and major news organisations’ rolling coverage can be as theatrical and gripping as the plays of old. Just as […]

If your organisation is looking to engage with people leaders, build credibility and influence workplace conversations, you need to think about HR content. There are, however, several criteria it needs to fulfil, as we explore here in this blog. Relevance Good HR content must be relevant to its target audience. It needs to address the […]