Blog

In today’s crowded HR landscape, establishing and maintaining strong relationships with the media is a crucial part of any HR communications strategy. Whether you operate in HR technology, employee wellbeing, learning and development, recruitment, or workplace consultancy, media relations can help you build credibility with HR leaders and people-decision makers. Understanding media relations Media relations […]

Content creation may sound daunting, but it’s really a matter of common sense. It’s an approach that focuses on the consistent creation and distribution of content that is relevant to HR leaders, people professionals, and workplace decision-makers. Here’s how you can make the most of content as part of your HR communications campaign. Know your […]

You may have seen recently the brilliant news that Skout is now an employee-owned business as our founding shareholders, Rob Skinner and Claire Lamb, signed 100 per cent of the company’s ownership over to an Employee Ownership Trust (EOT) which acts on the behalf of our team. It’s a move that provides great opportunities for […]

If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record […]

AI has been the hot topic in our team meetings over the past few months, with the Skout team debating the pros and cons of its use. From using it to assist with desk research and providing inspiration for headlines through to transcribing interviews to help remove the need for extensive notetaking. Its flipside, however, […]

Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into […]

B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. […]

As World Wellbeing Week draws to a close, we wanted to shine a light on wellbeing at work. While every area of wellbeing is hugely important in all aspects of life, it’s especially important in the workplace – we’re there nearly every day, after all! We spoke to Chris Snookes, Group Head of Marketing, Products […]

The demand for digital PR has increased significantly in recent years, with businesses putting in place strategies that focus on driving online presence by applying the principles of PR to digital content. With over 10 years’ experience in the SEO and digital marketing industry, we sat down with James Roach, freelance digital PR & marketing […]