Blog

I recently held a training workshop for the Skout team all about creating and pitching stories from scratch. In PR agencies are jostling with each other to get their clients into some pretty tough media. In the face of stiff competition we passionately believe that topical, original, and authentic storylines are the best route to […]

I recently took part in a discussion about brand loyalty and authentic communications. While much of the conversation focused on loyalty programmes and customer engagement, it highlighted a challenge that feels especially relevant today for organisations targeting HR leaders. Trust has become one of the most valuable assets a brand can build. For HR audiences, […]

Over the past few weeks there’s been huge speculation and discussion over the arrival of ChatGPT. OpenAI’s chatbot which is founded on the company’s large language models, seemingly can remove the need for humans to put finger to keyboard – or at least reduce the heavy lifting involved in producing high-quality written content for any […]

We take health and wellbeing pretty seriously here at Skout. As the world of work has continued to evolve over the past few years, we’ve recognised the impact that changing working patterns, rising workloads and everyday pressures can have on the staff of our B2B PR agency. That’s why we’ve made a number of investments […]

It might sound cheesy but it’s the people that make Skout, well, Skout. While our clients are very familiar with their accounts team, there is one Skout that has a different role to play within our business – our operations manager, Alex Gladwin. You see, you don’t always need to be a media junkie or […]

Social media has transformed from a simple communication platform into a powerful network that connects everyone—from brands and businesses to customers and end-users. For businesses across all industries, it has become an indispensable tool, enabling them to connect with their audience, build brand awareness, support lead generation and sales, and drive meaningful engagement. So, when […]

Back in the old days (all of 20 years ago), Google only used to make a few changes each year to the way it managed search, now it releases 1000s of updates a year some of which pass unnoticed, and some which can often have a big impact on SEO. In the summer, Google announced […]

Social media continues to evolve at pace. Platforms rise, audiences shift and new formats emerge almost overnight, leaving B2B marketers with an increasingly complex channel landscape to navigate. For HR brands in particular, choosing the right platforms is critical. The HR community is highly active online, using social media to discuss workplace trends, leadership, employee […]

Updated: October 2026 At Skout, we have a thirst for knowledge and are always looking for opportunities to develop our understanding of the sectors our clients work in. This not only helps us build brilliant stories, but it also means we can support the HR focused businesses we work with in a meaningful way, enabling […]