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‘Think left and think right and think low and think high. Oh, the thinks you can think up if only you try’ Dr Seuss. Let’s face it, even the most creative minds can hit a wall from time to time. Whether you’re juggling competing priorities, working through a busy schedule, or simply feeling stuck in […]

Jane Hales went from forecasting the weather at the Met Office to forecasting countless predictions in the B2B and B2C marketing sectors. As a HR PR agency, we often utilise research to inform or support client campaigns meaning Jane is a great partner to have on board. We asked her where it all began and […]

Updated: October 2026 Renowned film director (and personal favourite of mine), Martin Scorsese once claimed that streaming services were devaluing cinema by reducing films to little more than content. In particular, he questioned recommendation algorithms, asking: “If further viewing is suggested by algorithms based on what you’ve already seen, and the suggestions are based only […]

By his own admission, Jonathan Rose ‘fell’ into B2B marketing quite a way into his career. He had no formal training or qualifications. This, possibly coupled with the fact he entered the profession at a management level, has meant he has always been a ‘marketing generalist’. Its not something he’s ashamed of and it hasn’t […]

The web is awash with brilliant B2B content, and well, some not so brilliant B2B content. And as the content universe grows each day, B2B marketers know they need to work at it. But how do they make content marketing work for them? Here is Skout’s A-Z of content marketing to guide marketing professionals through […]

I was recently getting stuck into my new book The Age of Surveillance Capitalism by Shoshana Zuboff (some light lockdown reading, I know) when I noticed something interesting. The word ‘data’ was consistently written as a plural – the data are as opposed to the data is – something that I had never seen before. […]

How do you deliver a premium B2B product launch in the middle of the Covid-19 crisis? We asked B2B marketing expert Melissa Kershaw, of Miele. When the commercial division of appliance manufacturer Miele came to launch its newest ‘Little Giants’ laundry range, it was faced with one mighty challenge. Ambitious physical event plans had to […]

Interview with Sue Westhead Among her many talents, Sue Westhead is a serial Skout client. We’ve been her PR agency in three separate roles over the past 10 years. One of the reasons we love working with Sue is that, like us, she’s a great integrated thinker when it comes to PR and marketing. That’s […]

As someone just five years into my career in communications, I try to soak up knowledge and experience from wherever I can. Working for an agency like Skout allows me to collect these glistening gems of knowledge and general life experience throughout my day to day activity. I’m thankful that I get to work alongside […]