Our approach

Vibrant content that stands your business out from the crowd is crucial to any successful B2B marketing strategy.

As a B2B content agency we see businesses fighting to yield increasing volumes of higher quality content outputs than ever before. While there are considerable benefits to this – not least increased marketing potential and brand awareness – ongoing content creation can be a daunting prospect, with many potential channels and the need for continual, up to date subject matter.

We can help you deliver regular content that engages your chosen audiences. We use our communications and industry expertise to develop effective content strategies and plans and create compelling B2B assets that ensure you get more messages across clearly.

Our work in this area

Creating content that generates leads

100% Group is a global retail installation and maintenance business with a strong commitment to sustainability. Working with high-profile brands across the world, they focus on the full lifecycle of a display, including initial design, packaging, transportation and end of life (which includes recycling, repurposing and regifting to charities or community groups).

Skout’s brief was to create a piece of engaging content that would drive traffic to 100% Group’s  website and increase the number of enquiries into the business. We designed a sustainability survey which went to 200 senior figures in the industry and produced a research report about the challenges the retail sector faces.

It didn’t stop there. We pulled together a full campaign around the report, which targeted key decision makers in retail marketing, both brands and agencies. This included blogs, emails, landing pages and social posts to feed into the lead generation machine.

Latest news and views

It’s common to hear people say, “Hasn’t this year gone quickly?” But this time, when I reached into the loft, it seemed like the fairy lights were still warm in their box! 2024 has been a busy year for me personally, so it’s perhaps no surprise that it has flown by. Between my wife and me becoming empty nesters, moving to...

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Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB
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