Quiet confidence speaks volumes for your brand
Did you know that maintaining brand consistency can increase revenue by an average of 10-20%? If your brand messaging isn’t being picked up, shared or remembered, it’s not because your team isn’t working hard enough. It’s likely because the message itself lacks the clarity and consistency it needs to cut through. In PR and marketing, visibility is about being understood,…
The trust gap: why B2B marketers must rethink HR messaging
If you’re a B2B marketer working with HR solution providers, your challenge goes beyond capturing attention; it’s about earning trust. HR professionals are navigating some of the most complex workplace challenges: evolving compliance demands, hybrid working tensions, wellbeing pressures, and the drive to build inclusive, values-led cultures. They’re time-poor, emotionally invested, and increasingly selective about who they engage with. At…
Top tips for building B2B thought leadership in the age of AI
As a B2B marketing leader, you’ve likely seen competitors steal the spotlight while your industry-leading services and solutions remain invisible. Despite deeper expertise and better results, your content just isn’t cutting through. You’ve tried different tactics, but nothing sticks; it’s causing lots of headaches for you and your team. Our latest blog explores why it’s time to tap into the insights…
‘Be brave’: what Jon Davis taught us about making B2B content that actually matters
B2B marketers are producing more content than ever – but is it working? According to research from the LinkedIn B2B Institute, only 5% of potential buyers are actively in-market at any given time. That means the vast majority of content is reaching people who aren’t ready to buy and often, it’s not making much of an impression either. In the…
Engaging your B2B audience through podcast storytelling
Launching a podcast involves more than just hitting the record button. From selecting the right equipment to securing guest speakers, the early planning stages shape everything. But before considering the logistics, there’s one crucial question you should ask from day one: How will I engage my audience? Without a clear engagement strategy, even the most well-produced podcast may struggle to…
How to master your measurement metrics
In today’s fast-paced business environment, every penny counts, especially whilst businesses are under immense pressure to justify every line of their balance sheets. This is where the important of measuring your PR activities comes into play. At Skout, we believe that effective measurement is the key to demonstrating a tangible return on investment in your PR efforts. We recently launched…
Top 5 AI tools for PR & marketing
It’s evident that AI is becoming increasingly beneficial in the daily responsibilities of marketing and PR professionals. Whether it’s streamlining processes or eliminating mundane tasks, there seems to be an AI software tool for everything. But with advancements in AI seemingly happening every day when we log on to work, sometimes it can be hard to keep up, or even…
Skout’s summer quiz
With summer in full swing, we thought this was the perfect opportunity to have a little fun! Take our quiz and test your knowledge – a perfect excuse to take a well-earned break (we know you marketers are very busy 😉). All answers are at the bottom (no cheating!) And please do let us know your score. PR & marketing…
What makes good B2B content?
If your business is looking to engage with other businesses and increase brand authority, drive engagement and generate leads and sales, you need to think about content. In the world of business to business (B2B) marketing, content is vital. There are however several criteria it needs to fulfil, as we explore here. Relevance B2B content must be relevant to its…
12 Killer B2B PR Strategies To Try In 2023
Business-to-business public relations – B2B PR – isn’t just for emergencies. Excellent PR campaigns are a critical part of any comprehensive B2B marketing strategy. They play a pivotal role in shaping a company’s image, reputation and relationships. Joined-up B2B PR campaigns then help them engage with their key stakeholders as they build authority and trust. Here are 12 effective B2B…