How to master your measurement metrics
In today’s fast-paced business environment, every penny counts, especially whilst businesses are under immense pressure to justify every line of their balance sheets. This is where the important of measuring your PR activities comes into play. At Skout, we believe that effective measurement is the key to demonstrating a tangible return on investment in your PR efforts. We recently launched…
Navigating the storm: Why a crisis communications strategy is vital
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line….
Skout’s Big B2B Christmas Quiz
We invite you to join in on our ‘Big B2B Christmas Quiz’ to test your knowledge of all things Christmas, PR and marketing, pop culture and more before we head into the New Year. Answers at the end (no cheating, please!). And don’t forget to let us know your score. Marketing & PR Christmas Technology News Pop Culture Answers
Should WhatsApp be used in the workplace?
It’s estimated that over 100 billion WhatsApp messages are sent each day. Yet, with many people using the platform to communicate with colleagues, friends, and even clients, it’s easy to imagine how the lines between personal and professional can be blurred. Take the recent leaking of WhatsApp messages from Matt Hancock as an example. Private texts from the former health…
More awards recognition for Skout!
Another week, another awards nomination for us here at Skout! We’re delighted to announce that we have been shortlisted for three PRCA DARE Awards and two Prolific North Awards. This follows our recent hat trick of shortlists for the PR Moment Awards earlier this year. For both the PRCA DARE and Prolific North Awards we’ve been shortlisted for work we…