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For years, success in B2B marketing was often measured by how many people you could reach. The bigger the audience, the better the result - or so the thinking went. But today, that logic is starting to come apart. Reaching more people doesn’t necessarily mean making more impact. In fact, many brands are discovering that [...]

If you’ve read our previous blogs on the importance of relevance, you’ll know that it’s crucial in ensuring your comms lands with the audience. But relevance isn’t a fluffy, warm, fuzzy approach to delivering marketing campaigns and programmes. Relevance is a measurable commercial advantage that can directly shape how people leaders evaluate and trust the [...]

HR marketing isn’t short on effort. There’s more content, more channels, and more ways to reach people leaders than ever before. On paper, it should be getting easier to cut through but in reality, it isn’t. A lot of what gets produced lands somewhere familiar. It says roughly the same things, in slightly different ways, [...]

PR agency Skout has announced a strategic pivot to focus on ‘PR for HR’ - working with brands that sell to HR and people leaders, as demand increases for agencies with deep specialism in the people and work agenda. The change in focus addresses the growing gap between HR leaders’ needs and HR focused brands’ [...]

Most HR brands don't struggle because they have a bad product. They struggle because they're partly talking about the wrong things, in the wrong way, to the wrong people. The disconnect between what HR brands think buyers care about and what HR decision-makers are actually looking for can have a huge impact on awareness, consideration [...]

As organisations move into the middle of the year, many HR teams are doing so with unresolved pressure. A government backed fit note trial is reshaping how absence is handled, burnout within HR teams is becoming harder to ignore, and the way roles are being designed is shifting quickly. This month, HR teams are juggling [...]

One thing is for sure, the HR tech market isn’t short of competition. At this year’s HR Technologies event, the global giants were out in full force commanding attention by name alone and attracting visitors with their innovative stands. From Piña Colada flavoured ice cream through to personalised AI image cards you could print and [...]

HR decision-makers aren’t short of information, they’re short on time, trust and tolerance for irrelevant content that doesn’t speak to the real problems they’re trying to solve. They’re juggling more and more priorities than ever – making decisions shaped by workforce uncertainty, wellbeing pressures, DEI scrutiny, AI disruption, regulatory change and more. As the world [...]

April 2026 brought several developments into view for HR teams. Employment rights have moved into force, new reports brought fresh engagement data and renewed debate about how AI is affecting the next generation of workers emerged. For HR leaders, these developments are shaping conversations with managers, employees and boards right now. For communications teams marketing […]