Digital and inbound marketing

Qbase helps organisations to realise the full value of their data assets and build their data infrastructure so that it can be used to provide insights and analytics to optimise automated customer journeys.

Having grown from being a company that originally simply compiled, managed and licensed marketing lists, its current services include business intelligence and analytics, data management and integration, and campaign orchestration.

Qbase was keen to boost its SEO rankings and ensure that it was coming up in searches that reflected its full capabilities. And so, we proposed a campaign to produce high-quality content in line with the keyword research.

We based our content programme around their four partners to showcase their software and demonstrate how Qbase could support its customers in using them. For each partner, we created a pillar blog covering an overarching topic that would sit on the Qbase website. This was linked to shorter related ‘cluster’ blogs that explored sub-topics in more detail. A social campaign was used to drive traffic towards them.

One of the partners was Apteco Marketing Suite, which analyses data to identify trends and audience segmentation. By addressing the features and benefits of the software, (and focusing on the end customer needs), our content achieved a high level of impact.

The professional division of leading white goods manufacturer, Miele, was looking to promote the brand’s premium position within the UK marketplace by increasing awareness through social media channels. A creative and well-planned approach, which could positively impact audiences at each stage of the customer journey, was required. 

We took an integrated approach aligning social media with Miele’s broader content programmes and PR campaigns and, using a mix of media, created social media assets relevant to the company’s core sectors. A monthly calendar helped ensure consistent, on message and relevant posts, and regular analysis allowed us to monitor engagement and work closely with the Miele team to find new ways of increasing audience interaction.

Teneo, a specialist integrator of next generation technology, tasked Skout with devising a UK and US-focused PR programme to raise awareness of both the company’s values and its insights into key business technology issues. As part of this, we identified the topics that Teneo was particularly keen to talk about, such as GDPR, which helped us pitch them to the media as a knowledgeable commentator on the issue just as it was becoming a hot topic.

Also, we conducted a survey of CIOs and took the various themes arising from it to use as hooks to generate further media coverage. 

100% Group is an award-winning international retail display and graphics installation specialist working for leading global brands in more than 60 countries across the world. 

E-commerce software provider Sana Commerce briefed Skout to devise and deliver content marketing campaigns to position it as market and thought leader on B2B e-commerce, and drive demand for its solutions.

Skout was enlisted by warehouse automation provider Conveyor Networks to raise brand awareness and support lead generation. We developed research based B2B marketing campaign to uncover the key themes and challenges amongst its core market of mid-tier retailers. Using the findings, our integrated campaign positioned Conveyor Networks as a thought leader and used content across multiple channels to resonate with its key audience.

Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.

The commercial division of renowned German white goods manufacturer, Miele, was keen to boost awareness and sales of its products within the key commercial sectors of care, hotels, and veterinary practices.

Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

Our university client was committed to accelerating business growth and innovation in its region, offering support such as workshops and events, funding, incubation, and academic support for entrepreneurs seeking the next stage of their venture. Skout was asked to help communicate these services through creative B2B content campaigns targeting the regional business community.