A new approach to communications

Wax Digital

A new approach to communications

Overview

Wax Digital identified the benefits of moving from outbound marketing towards an inbound approach, based on increased digital and social media activity and B2B tech PR for brand building. It understood that this would require a constant stream of compelling and engaging content, and that PR-led tier one media coverage would become increasingly critical in the battle to win over target customers.

Where we shone

Our focus was helping Wax become an authoritative figure in the procurement software market through thought leadership content, video, customers, debates, and research.

For maximum effectiveness, we quickly developed a genuine partnership approach that made the most of the skillsets within the two teams.

In a nutshell

Mission:

Help shift client’s marketing focus to inbound

Sector:

Services:

Brilliant because:

Wax has recorded a significant increase in leads being influenced by media coverage since we came on board.

Skout has transformed PR into one of the main thrusts behind our marketing and lead generation. Its integrated approach has driven consistently high results that bring enquiries into the business.