Wax Digital

The future of procurement

Overview

eProcurement software provider Wax Digital required a B2B marketing campaign that explored the future of procurement to position the business as an innovator in its sector.

Where we shone

Via a survey of procurement professionals, plus extensive interviews, Skout uncovered how procurement prioritises innovation, what it means to them and what the future holds. From these quantitative and qualitative insights we compiled a two-part report that foretold procurement’s future.

In a nutshell

Mission:

Position client as market innovators

Sector:

Services:

Brilliant because:

Skout made the campaign a driving force for raising brand awareness around innovation and generated over 200 marketing leads.

Skout knew how to uncover how innovative procurement professionals are, and how that’s set to change in the future. The team used this as the basis for some excellent content. Given the amount of leads it generated, and the customer talking points that it has given us, the success of the campaign can’t be denied.