Bear Grylls Survival Academy

Building awareness around the "bear" necessities of team building

Overview

Bear Grylls Survival Academy (BGSA) wanted to reposition its corporate team building offering in a way that resonated with HR leaders and decision-makers. The challenge? Translating the adrenaline-fuelled world of survival training into a compelling narrative that speaks to leadership development, resilience, and ROI. We were tasked with creating a PR strategy that would build awareness, drive engagement, and make the ‘bear necessities’ of team building impossible to ignore.

Where we shone

We delivered a multi-channel campaign that blended strategic PR with creative content execution, positioning BGSA as a credible voice in corporate team building. Our thought leadership articles tackled timely and relevant topics such as “The Benefits of Shaking Your Team Out of Its Comfort Zone” and “Developing Leadership Talent Through Extreme Outdoor Team Building”, helping to connect BGSA’s adventurous offering with tangible business outcomes. National media coverage in The Times and The Herald amplified the brand’s reach, while targeted pieces in Business Matters and HR Director brought the message directly to HR and business decision-makers. With 18 pieces of media coverage, 13 backlinks, over 125,000 online views, and 64 LinkedIn posts, we were able to consistently reinforce BGSA’s value proposition across multiple touchpoints.

In a nutshell

Mission:

Position BGSA’s corporate team building offer as a strategic solution for HR leaders through targeted, high-impact media messaging

Sector:

Human Resources

Services:

Brilliant because:

We secured standout media coverage and thought leadership that positioned BGSA’s team building offer as a must-have for corporate and HR decision-makers

My responses are not lip service - working with Skout has been seamless, responsive, creative and overall the best PR agency I've worked with to date (there have been many!).”